Day 6: Preliminary "Spanish Kids Sites" market study

I spent most of the day yesterday looking for bilingual Spanish learning sites for kids on the web. What I found is that there is not much there. The sites that exist are mainly for adult learning, and in fact I was only able to locate 1 site that was focused around learning for kids and parents together. The only search terms that yeilded significant results were related to spanish materials for teachers.

This means a few things
1. there is an available web niche for this.
2. it will be a significant amount of work to create/gather content for this site (but no one said this was going to be easy)
3. maybe no one thinks there is a market for this?

The other thing I did was work out the rough numbers for market size. My son goes to one of 4 spanish-english bilingual schools in Calgary. His school has ~100 students per grade. So if I extend this, the market size is roughly as follows:

Market Size:
- Logan's School: ~500 students (Grades 1-6)
- Calgary: ~2000 (4 spanish bilingual schools)
- Western Canada: ~10,000 (5 big cities)
- English Canada: ~20,000 (Based on Stats Canada: ~30% of population is in the West. ~25% in Quebec)
- North America: ~200,000 (USA population ~10x Canada. Should also be greater Spanish interest in the USA)

So a North American market size of 200,000 students is not bad. If I can get $10 each from 10% of the market that would be 20,000 * $10 = $200, 000. Big enough to go after, but small enough that the big players will probably not want to compete there. All in all a pretty good market niche for a small start up.

Tomorrow I'll take a look at the Management for Engineers market and see what I find there.